CRM stands for customer relationship management and those functions that deal with the customer’s store, customer data, or interaction with the customer. So, these models within the organization are called customer relationship management modules or customer engagements. And with ERP, that is for enterprises related data. So, these modules are based on the microsoft cloud erp products.
What are ERP Stands?
So, the ERP stands for enterprise resource planning; again, this is a very generic keyword. It is not a Microsoft-specific keyword. Thís is, in fact, an industry-specific keyword; typically, ERP also includes those modules that do not interact with the customers; for example, think about the finance module. So, in the finance module, we do not interact with the customers directly or store the customer data. Of course, we store the invoices. We might store the orders, but it is not our primary customer data.
The goal of these modules
The goal of these modules is to drive customer satisfaction. So, for example, sales module, customer service module, marketing module or to maintain the customer relationships we use customer relationship management software so, in the market, you might have seen a lot of competitors such so from,microsoft cloud erp we have Dynamics 365 which is built on common data service from both CRM and ERP to make the process flawless.
Marketing Module
Even in the sales module, customer service module, marketing module, we store customer data, an example of, let’s say, there is a bank that uses CRM software for these scenarios. Bank can build a marketing application to manage leads and send out emails and offers. Then they are going to choose a marketing module of Dynamics a 65.
Sales and Service Module
The bank can build a sales application that processes credit card applications like credit card applications approvals communication mechanism and their back-end integrations. So, this could be a classic example of using the sales module of Dynamics 365. Similarly, the bank can deploy support software to manage customers’ issues. So that customers can rise the tickets or incidents, so in this scenario, Countess of Bank can use a service model of Dynamics 365.
HR Finance and supply chain model
In the HR module, you don’t need to store customer data or customer interactions, so all these modules are considered part of other service modules. Also, field surveys, for example, HR finance and supply chain commerce, are ERP modules. Hope you got the idea of what is Dynamics 365.