Digital Marketing

Relevant Key Performance indicator in SMS Marketing

How do you know if your SMS marketing campaign was successful? What if it flopped? Is there anything you could do to make it better? The answer is YES. You can and must track your KPIs to evaluate your Bulk SMS marketing performance. What are SMS Marketing KPIs? A KPI, or key performance indicator, is a measurable value that shows how effectively a business is achieving its main objectives. KPIs are used to track progress towards the set objectives. Tracking your KPIs allows you to improve your marketing campaign and see more return on investment. The following are some of the KPIs to implement in your business: 1. Growth rate of subscribers. A consistent growth curve on graphs in your subscriber list shows that you are efficiently working towards your set goals. This also indic

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