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Month: October 2021

SMS Marketing

Relevant Key Performance indicator in SMS Marketing

Posted on October 25, 2021January 27, 2022

How do you know if your SMS marketing campaign was successful? What if it flopped? Is there anything you could do to make it better? The answer is YES.

You can and must track your KPIs to evaluate your Bulk SMS marketing performance.

What are SMS Marketing KPIs?
A KPI, or key performance indicator, is a measurable value that shows how effectively a business is achieving its main objectives. KPIs are used to track progress towards the set objectives.
Tracking your KPIs allows you to improve your marketing campaign and see more return on investment.

The following are some of the KPIs to implement in your business:

1. Growth rate of subscribers.

A consistent growth curve on graphs in your subscriber list shows that you are efficiently working towards your set goals. This also indicates that the content, messaging and frequency of messaging the marketing team is putting out is appropriate to your audience. Whenever it’s weak, then you need to reevaluate your marketing strategies with your team.

SMS Marketing plans

2. Click through to Rate.
When the click-through rate is high, then the return on investment is also high. This measures the number of subscribers that clicked onto a link that you put in your message for the call yo action. You can use analytics tools like Google Analytics to track campaigns metrics like this.

3. Conversation Rate.
This shows how many recipients made the purchase from your marketing campaign or became customers after the campaign. It is determined by dividing the number of subscribers that took the action( for example, subscribing to your messaging) by the total number of subscribers in the campaign.

4. Attrition Rate.

This is the total number of people that opt out of your list after receiving text messages from you. It is normal to lose subscribers, but when subscribers from your target market opt out then talk to your marketing team to help retain subscribers in the future.

5. Acquisition Cost Per Subscriber.
Subscriber acquisition cost shows how much money you are spending to get more buyers and helps evaluate if its worth it. Calculating this cost helps you make the right decision, which in turn leads to lowering this value. You will end up spending money efficiently leading to higher profits.

6. Return On Investment.
Return on investment measures your success. This is calculated by dividing the amount of money spent on the campaign by the amount of money put into the campaign. When the results are higher, than your return on investment is good.

7. List Size
This is the number of people on your sms list. It obviously does not reflect the number of customers reached since some messages may end up not being opened or even bounced back. It just gives the number of people subscribed to your messaging.

Final Thoughts

This is a summary of the most important key performance indicators for your SMS marketing campaigns. You should analyze your KPIs and find ways to optimize all the important ones and you will see a change in your business.

Success in Bulk SMS marketing is partly contributed by how the Bulk SMS provider you select during your process.

The Benefits of Using TikTok for Marketing Success

The Benefits of Using TikTok for Marketing Success

Posted on October 18, 2021October 20, 2021

Whenever you advertise on TikTok, you should regularly monitor your work to make changes to your plan. TikTok has created a helpful analytics package that you can use to calculate all the amounts you need. Success in promoting TikTok depends on engagement, and the analytics package will explain how well you are doing in this regard.

To a younger audience, there is no doubt that TikTok provides a fantastic opportunity to do so. With more than a million consumers worldwide, it has surprised many with its rapid expansion. To get the most out of TikTok, you need to understand what you are doing, and this guide will outline the best method to do it.

Get to know the TikTok platform.

Suppose you only go to the TikTok platform. In that case, it is possible that not understanding what you are doing will alienate users, so you will have to study this carefully before participating. Watch the most famous movies on TikTok and find out why they attract customers.

You also need to know how to interact with TikTok users appropriately. If you mess up, you will overclock users en masse. You must understand that TikTok is fun and fun, and many music mini-movies are pleasing and entertaining. There is no room for persistent posts on TikTok, and you have to get creative with how you join TikTok users.

Get more TikTok followers

Be prepared to create some pretty fun content for TikTok. When you become familiar with it, you can make reasonably inexpensive videos that significantly impact the platform. TikTok users don’t expect high-quality Hollywood fashion videos, so they can be recorded on your smartphone, which is perfectly acceptable. Ideally, keep it simple and never try to be too flashy. Create upbeat movies that show the use of your products in a fun way. TikTok users will love this; they will feel that you are sincere and trust you.

Many manufacturers and associations have had great success with hashtag issues. You create a branded hashtag and then promote the battle consumers participate in by creating their videos with your hashtag. A fantastic example of this was the hashtag challenge by Guess Jeans. They fought to ask TikTok consumers to film videos of them wearing Guess clothes “in their way.”

There are influencers on TikTok who have massive followers and can help you to Get more TikTok followers. Not many influencers will be willing to work with you. Your brand and fashion must match them; otherwise, they will reject you. Influencers should feel more comfortable with your products. If they like them, they will be ready to show them to your viewers. Do your homework and use outside resources to check out potential, influential bios until you commit to working with them.

At the end

TikTok recently launched an advertising program. Here you can talk about the different types of short video ads to expand your reach. From a strategic point of view, these ads will have the ability to access numerous TikTok users. There are all the targeting options to narrow your audience, and they can improve over time. How successful is advertising on TikTok? Time will tell.

Food Manufacturing ERP for Better Production

Food Manufacturing ERP for Better Production

Posted on October 1, 2021October 29, 2021

Food and drinks manufacturing is one of the biggest industries all over the world. And there are multiple challenges faced by the industry daily such as globalization, shifting consumer demands, seasonal demands, fierce competition, etc. Ranging from bulk manufacturers to short cycles, it is vital to innovate new products to cater to the market demands of today’s world, while complying with food safety regulations. A food manufacturing ERP software can help the manufacturers in this.

Benefits of Food manufacturing ERP

Producing the right products at the right time is crucial for the success of food manufacturers. Here are some reasons why you need it:

  • Overview

The software can give you an overview of all the systems of manufacturing processes, including inventory management, accounting, and more.

  • Costing accuracy

You can manage all the factors included in production at one look by the use of a reliable and efficient solution for maintaining accurate inventory costs.

  • Assembly and production management

With ERP software, you can utilize multi-level bills of materials (BOM) to enhance the efficiency of production, and respond to the changes in customer needs, manufacturing, and supply capacities quickly.

  • Versatility solution

Using ERP software for the manufacturing process helps the industries to grow at the local and global scale.

  • Tracing of inventories

Keep up-to-date information about your stocks and track them instantly at any time. You can even locate an item specifically at your fingertips.

food manufacturing erp

The best quality food manufacturing ERP can be found at NaviWorld. The reasons why you should choose them are listed here:

  • Best implementation

The company understands the objectives and requirements of your business for the best implementation. You can also get high-quality consulting services.

  • Project management

They provide project delivery on time within your business’ budget. Thorough processes conducted reduce the overall costs involved.

  • Guaranteed performance

The company supports the system during the implementation and post-implementation. Your issues thus can be resolved quickly.

  • No lock-down policy

If you also want to enhance the productivity of your food manufacturing industry, make sure to use a suitable ERP for the best results. Microsoft Dynamics 365 Business Central ERP can help to increase employee efficiency without any doubt with the help of tools and automated manufacturing processes. SMEs can benefit from this.

It is time to take the next step in growing the manufacturing processes by contacting NaviWorld. You can consult their experts about the needs of your business for optimized solutions. It has helped many businesses over the years.

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